Our Board

Tjeerd joins the Group as Chief Executive Officer. Prior to joining B&M, he was CEO of Dutch retailer HEMA and held senior leadership roles at Ahold Delhaize, Tesco, Metro Group, Woolworths and Takko Fashion across Europe, Asia and Australia. A Dutch national, he brings 30 years of experience in value-driven, customer-centric retail and has led businesses across a range of formats, including supermarkets, department stores and discount retail. Tjeerd holds a Master’s degree in Business Administration and has lived and worked in nine countries.

Helen is a highly experienced Finance leader with experience across multiple industries being former CFO for Selecta Group, FatFace and Mobico Group plc.

Helen was appointed as Interim CFO on 1 December 2025.

Tiffany joined the Board of B&M in 2018 and has held various roles, including Chair of the Remuneration Committee and Designated Non-Executive for Workforce Engagement. Tiffany succeeded Ron McMillan as Senior Independent Director in July 2023 and became Independent Non-Executive Chair of the Board on conclusion of the Annual General Meeting on 23 July 2024. She previously served as Chief Executive Officer of BUPA Home Healthcare, Marketing Director at BUPA, Head of Marketing at British Airways and also Chair of Airmiles and BA Holidays. Prior to that, she held various other senior positions at British Airways including Head of UK Sales and Marketing.

Tiffany is a Non-Executive Director of Symington Family Estates SA and chair of John E Fells & Sons Ltd.

Tiffany is our Non-Executive Chair of the Board and also chairs the Nomination Committee.

Paula has a strong background in general management and finance. Paula is CEO of Pizza Express and previously held a number of senior executive roles at Kentucky Fried Chicken (Great Britain) Ltd (“KFC UK&I”), including Managing Director and Chief Financial Officer of KFC UK&I. Paula is an Advisory Board member for Pennies, the micro-donation charity. She is a member of the Audit & Risk Committee and the Nomination Committee of B&M, and was appointed to the Board on 9 November 2021. Paula is the designated Non-Executive Director for Workforce Engagement.

Oliver has over 40 years experience as a finance professional more recently as CFO of Imperial Brands Plc the FTSE 30 listed consumer brands company and prior to that for 30 years at KPMG. At Imperial Oliver held responsibility for finance but also IT, Procurement, Legal and Corporate Development. At KPMG he was a Vice Chairman and during 20 years as a partner he served a wide variety of listed and privately owned clients and also ran KPMG’s UK Audit and Global Financial Advisory Services businesses. Oliver is currently Independent Audit Non-Executive and Chair at Mazars LLP and member of the Hello Fresh Group supervisory board.

Oliver is our Senior Independent Non-Executive Director, chairs the B&M Audit and Risk Committee and is a member of the Remuneration and Nomination Committees.

Hounaïda has international experience in general management and marketing. She was a Non-Executive Director at Britvic plc and previously spent almost 30 years at Procter & Gamble across various sectors and geographies. In her final role, she had responsibility for a portfolio of Skin & Personal Care brands across Europe. Hounaïda was also a Non-Executive Director on the Advisory Board of the Geneva School of Economics and Management.

Hounaïda chairs the Remuneration Committee and is a member of the Nomination Committee.

Nadia has a very broad range of experience which includes public company roles and leading entrepreneurial ventures in retail and other sectors. An entrepreneur and former senior Amazon executive she played a key role in building out the company’s technology and supply chain capability during a period of unprecedented growth in the 2000s and early 2010s.

Nadia is a member of B&M’s Audit and Risk, Remuneration and Nomination Committees.

Euan has a wealth of retail and consumer goods experience, having led major consumer-facing businesses both in the UK and internationally. He is CEO of A G Barr p.l.c and has held CEO positions for over 20 years across some of the UK’s largest retail brands including Superdrug & Savers, B&Q, Superdry and the Co-op Group. He was also Group COO of Kingfisher plc and led store operations and marketing at Matalan. Euan also has a background in global FMCG brands, including Mars and Coca-Cola, plus eight years on the board of Britvic plc as a non-executive director.

A graduate of Aston Business School, Euan also holds an Honorary Doctorate in Business Management.

Euan is a member of B&M’s Remuneration and Nomination Committees.