Business Model

A scaled, agile and low-cost business model with attractive growth opportunities

Our business model is to directly source a targeted range of best-selling FMCG and General Merchandise products at the best prices. We pride ourselves on being an Everyday Low Price (EDLP) retailer with a relentless focus on maintaining excellence in operational standards and an Everyday Low Cost (EDLC) operating model.

BUSINESS STRENGTHS

Talented teams

Our teams bring years of experience and work collaboratively to provide customers with the brands and products that delight at great prices.

Scaled infrastructure

B&M UK is supplied by 5 modern and scalable distribution centres (DC) and a new c.700,000 sq. ft. import centre in Ellesmere Port, which we opened in February 2026. Heron Foods and B&M France each have their own dedicated DC.

Scale and convenience

B&M and Heron Foods combined have close to 1,300 stores across the UK and France in modern retail parks, popular town centres and high streets.

Strong brands

B&M UK and Heron Foods are established brands in the UK with a strong reputation for delivering consistently great value. B&M France is one of the nation’s top three most attractive discounters¹.

Strong supplier relationships

We develop strong long-term relationships with suppliers who value our simple, transparent pricing and efficient ways of working.

Governance

The Group has effective, robust governance structures in place and experienced Non-Executive Directors who support and challenge our management team.

STAKEHOLDER BENEFITS

Customer value

Delivering great value to customers through amazing value is fundamental to what we do. Today’s cost of living pressures make this commitment more important than ever.

Shareholder returns

The powerful combination of low capital intensity and cash generative growth contributes to the sustainability of our business model. This enhances our ability to invest in continued growth and to deliver attractive returns to investors.

Career progression

We take pride in being an innovative and exciting place for colleagues to work, grow and develop their full potential. B&M is one of the UK’s largest providers of retail work experience, extending this opportunity to 3,172 individuals in FY26, more than 60% of which went on to become B&M employees.

Suppliers as partners

We enjoy long-standing, mutually beneficial relationships with a number of leading household brands across food and FMCG, including several exclusive brands and our own branded General Merchandise ranges.

Investments in communities

Our store opening programme targets areas where we are under-represented, using increasingly flexible store formats to match different localities. Each store we open creates new jobs in the local community while providing convenient access for customers to our value-for-money offer.

1. Ipsos iSay Survey on 2,943 consumers re price, offer and shopping experience.