Management Team

Tjeerd joins the Group as Chief Executive Officer. Prior to joining B&M, he was CEO of Dutch retailer HEMA and held senior leadership roles at Ahold Delhaize, Tesco, Metro Group, Woolworths and Takko Fashion across Europe, Asia and Australia. A Dutch national, he brings 30 years of experience in value-driven, customer-centric retail and has led businesses across a range of formats, including supermarkets, department stores and discount retail. Tjeerd holds a Master’s degree in Business Administration and has lived and worked in nine countries.

Helen is a highly experienced Finance leader with experience across multiple industries being former CFO for Selecta Group, FatFace and Mobico Group plc.

Helen was appointed as Interim CFO on 1 December 2025.

Gareth is a leader with over 35 years’ experience in retail.

Following managerial roles in Woolworths and Tesco plc, he joined B&M in 1998 as a Store Manager. Since then, Gareth has fulfilled roles as an Area Manager, Head of Central Operations and Regional Director roles across the UK before being appointed Retail Director in 2021 with direct responsibility for all B&M UK stores delivering operational excellence to meet customer expectations.

Leading a team of over 28 thousand colleagues, Gareth has been an integral part of the success of the B&M business, leading teams and developing extensive experience in sales, merchandising, logistics, customer service and operational excellence

Sharon joined B&M in March 2023. Following a successful role as Head of Transport and Distribution, Sharon was appointed as the UK Supply Chain Director in December 2025. Sharon has over 25 years’ experience in Supply Chain and has previously worked for Walmart Inc., Asda Stores Ltd in a range of both Strategic and Operational roles. Sharon recently completed her executive education at London Business School.

Jon joined B&M in August 2022 as UK Supply Chain Director. Jon has over 15 years experience at Director level across Retail and Supply Chain in both Strategic and Operational roles. He has previously worked for Walmart Inc., Asda Stores Ltd and the convenience food chain Somerfield Stores Ltd. In December 2025, Jon was appointed as Retail and Supply Director.

Alex was appointed General Counsel for the B&M Group in August 2023. Prior to joining B&M, Alex was Associate General Counsel and Legal Director for Amazon UK, also serving as a director and board member of Amazon UK Services Limited and more than 20 other Amazon group companies. Prior to joining Amazon, Alex was General Counsel and Company Secretary at Asda-Walmart and also chaired the Asda Foundation, focussing on corporate philanthropy and major charitable projects across the UK. Alex also served two full terms, from 2018 – 2024, as the Senior Independent Director and NED of the Royal Chartered Institute of Directors. Alex attended Queen’s University Belfast and Trinity College Dublin before completing his legal studies at the College of Law.

Anthony joined the group in May 2020 as Managing Director for B&M in France. He has experience of developing retail brands in France and international expansion. He has held a number of senior executive positions in retail businesses in France including CEO of Selecta SA, CEO of Hema International and Trading Director of Vroom & Dressmann.

Tony joined Heron Foods in 1991. He was appointed as Director of Retail Operations in January 2013 and promoted to Managing Director of Heron Foods in December 2017. Tony previously held managerial roles at Gateway Food Markets and Dee Supermarkets.

Suzie joined B&M in January 2021 as Group IT Director. She has over 7 years experience at Director level in Retail IT, with a further 13 years of Retail IT management roles. She has previously worked for Pets at Home and Shop Direct Group (now the Very Group).

Peter has been a key member of the B&M Finance team since joining in 2013 and was appointed as Group Financial Controller in 2020. He trained and qualified with PwC whilst winning three internal prizes, and has also worked for Johnson Service Group and Logica. Peter is a Fellow of the ICAEW and holds three degrees in Mathematics including a PhD (and published paper) achieved in 2008 whilst attending the University of Manchester.